Identify the Impact of Consumer Loyalty Caused by Service Quality, Price and Consumer Trust

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Published: Oct 7, 2024
Keywords:
Customer Loyalty Customer Trust Price Service Quality

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Mohammad Noor Khairullah
Institut Teknologi dan Bisnis Widya Gama Lumajang
Sukma Irdiana
Institut Teknologi dan Bisnis Widya Gama Lumajang
Kurniawan Yunus Ariyono
Institut Teknologi dan Bisnis Widya Gama Lumajang
Kusnanto Darmawan
Institut Teknologi dan Bisnis Widya Gama Lumajang

Abstract

The purpose of this observe changed into test and analyze the impact of service quality, price and customer confidence on customer loyalty at WMR (Warung Mbak Reni) in Lumajang Regency. This study uses quantitative techniques and multiple linear analyses with validity and reliability checking out and fulfills the classical assumption test. The sampling approach for this study turned into non-probability sampling using accidental sampling approach in order that 40 respondents have been received. Multiple linear analysis techniques with the t test and the coefficient of determination (R2) as a hypothesis test that pay attention to validity and reliability assessments and meets the classical assumption test. The outcomes of the coefficient of determination (R2) in this study variable service quality (X1), price (X2), and consumer loyalty (X3) can explain the dependent variable consumer loyalty (Y) with the aid of 51.6% at the same time as the last 49.4% is explained by different elements not studied which include brand image, believe, and perceived cost and consumer relational. This study indicates that service quality, price and consumer trust have an extensive impact on consumer loyalty at WMR (Warung Mbak Reni) in Lumajang Regency.

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How to Cite
Khairullah, M. N., Irdiana, S., Ariyono, K. Y., & Darmawan, K. (2024). Identify the Impact of Consumer Loyalty Caused by Service Quality, Price and Consumer Trust. Progress Conference, 7(1), 48–52. Retrieved from https://proceedings.itbwigalumajang.ac.id/index.php/progress/article/view/612
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Vol. 7 No. 1 (2024): Revolutioning Technology Innovation for Sustainable Economic Transformation
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Articles
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