Improving Financial and Digital Marketing Performance in T-shirt Screen Printing SMEs
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Abstract
Micro, Small and Medium Enterprises (MSMEs) have an important role in the pace of the Indonesian economy, especially in creating jobs, driving economic growth and advancing the industrial sector. In order to move the pace of the economy to further development, it is necessary to use digital media to respond to increasingly uncontrollable technological developments. The use of digital technology-based marketing concepts gives hope for MSMEs to develop into economic powerhouses. The development of digital technology allows MSMEs to market their products online so that they become more effective and efficient. This research aims to describe the effect of digital marketing on the financial performance of one of the MSMEs in Sumberejo Lumajang village. This research is qualitative research using structured interview methods, in-depth interviews and observation. The research results show that the use of digital marketing makes marketing broader, increases sales, and can increase income, thereby affecting financial performance.
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References
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