DIMENSIONS OF SERVICE QUALITY AGAINST PURCHASING INTENTION AT INDOMARET

Abstract

Intense competition caused because visitors are ever day to be more critical and are confronted with a lot of choice of products, therefore it demands over many of the conditions of the dimensions of quality of service. The study is aimed to determine the effect of tangible, reliability, responsiveness, assurance, and e mphaty be partial towards Interests Buy society I ndomaret.  Type of research data this is quantitative data . The sampling method used was incidental sampling method , in order to obtain 60 respondents. Mechanical analysis of the data used is analysis of regression regression. The data analysis process is done first , validity test, reliability test , classical assumption test , multiple regression analysis and then hypothesis testing . The research result is in partial shows that tangible does not affect it significantly against the interests bought and reliability does not affect it significantly towards an interest to buy , while the responsiveness effect is significantly towards an interest to buy , assurance effect is significant against the interest to buy , and empathy effect is significant against the interest to buy . Based on the results of the research have proved that employee Indomaret have responsiveness, assurance, and empathy are good for increasing interest in buying public.